Gamish Web Page Design

How does one make a web page more gamish?
What are the elements that play a role in creating a lively experience? What are the graphics and the colors that are to be used to target a younger age group of people using the website? What is the amount of text that one needs to put?
These are some of the questions that I seeked to answer when I redesigned the webpage of Dr Ralph's Bonus Years Diet Book.


Here's my take on the website.
The few things i tried to make it was make it look more gamish.
I wanted to play with the lively and joyful colors. Ultimately the book or the game should be resulting in joy for the user.

Also another thing that i wanted to target is the removal of a lot of text, and adding lot of images. Its more likely that the age group that we are targeting is going to like images and click more on it rather than read up a lot of text. I have I have also tried to follow Web 2.0 style of Visual Design by adding images to icons and also reflections and gradations.



Also the highlight of the book can be the game and that the full version would be available on purchase of the book.

The website however allows for the trial version download of the game and also allows the users to play the trial version online.
These villains can be refreshed every-time, based on a random command that selects the image every-time the page is refreshed.

The images and the graphics have been kept simple and cartoonish to make it look more gamish and more appealing to the younger age group.