Designing Games for Rural Population

One of my interest lately has been designing for the rural population.
By rural population I mean the rural population in third world countries like India, and Africa. I believe that there is a whole lot of challenges involved in this and many a times the tried and tested methods and design patterns do not work in these cases.
I came across this paper today that deals with designing games for the children in rural India.
The paper titled: "Mobile Gaming with Children in Rural India: Contextual Factors in the Use of Game Design Patterns."

This is really interesting as in the paper its discussed that the general design patterns, become not so useful, as the context varies from one culture to the other. Similarly the cognitive understanding of games are completely different for children across cultures.

Using of identified game design patterns for expert game designers, the novice designers and the developers who are not designers is important to know. Many a times the standard design patterns do not work and its nothing short of suicidal to blindly follow them.

One of the things that i seek to find out is the parameters on which the design for games, and entertainment for that matter , are dependent on. This could also mean a design pattern of the rural population. How children interpret symbols, graphics, based on myths, based on society's superstitions...

The whole thing is proposed to be a part of the framework that I call the Rural Interaction Design framework.